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February 14, 2005

Organic Network Soft-launch

A significant reason for starting to blog again is simply my need for a venue to communicate on developments at work. As most of you who know me personally know, I have for the last 21 months been shifting my time and energy from Ascio/Speednames to Organic Network.
It's been a tough birth. While our team has been turning out prima quality technology and solutions, our initial assumptions of the market and its readiness clearly failed. The interest among ISPs and telcos for our technology was initially overwhelming but quickly waned as budgets and timetables for implementing new WiFi projects suddenly shrunk.

Late November we took the decision to confront the market head-on with our own set of services. The first of these, WirelessOffice, a secure and manageable WLAN service based on cheap commodity Linksys wireless routers and a hosted service, went online two weeks ago.

We’re trying to target the lower-/medium-end segment of the market largely ignored by solutions from Symbol, Nortel, Cisco and the like, all capital-intensive once you add up hardware, software, integration and maintenance.
By rewriting the firmware for the world’s most popular WiFi router, the Linksys WRT54G, we’ve kept hardware expenses at a minimum (as low as €50/$65).
And by running WirelessOffice as a hosted service we’re able to couple the minimal incremental cost of adding each new WLAN with the benefits of rapid central software/feature updates.

We’re currently hard at work adding new features and signing on customers and partners, of which we hope to be able to announce significant news over the next few weeks. Stay tuned and until then have a go at a free trial..!

Posted by Nikolaj Nyholm at February 14, 2005 04:08 PM

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