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July 06, 2005

Stay hungry, stay foolish

As most of my friends know, I have an ambivalent relationship to Apple. While I love their products, I'm just not comfortable with the west-cost-democrat-apple-saab-acacemic-comfortable-clothes-creative-fast-company-out-of-the-box-kind-a-company storytelling thingie they've been running since Jobs' return to the CEO chair.

To me a good story is something that will make me send my father to the Bolaven Plateau in Laos (who wouldn't want to go?) to buy a certain unroasted coffee (yes, I am a Coffeegeek), or which will make me bike a few kilometers detour home, in order to buy the right brand of milk.
To me a good story is honest, and frankly what I see coming from Apple is generously overdone. So while they have no taste (quote by Steve Jobs in Triump of the Nerds, 1996), Microsoft's current upward surge in openness and outreach, beats the black turtleneck and silver Saab at Apple.

To this extent it's a great relief to be proven wrong while reading the transcript from Jobs' Commencement Address at Stanford just a few weeks ago. (Thank you, Per!) Take a few minutes yourself and read.

Posted by Nikolaj Nyholm at July 6, 2005 11:24 AM

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